Scaling Marketing Design
Role
Visual Designer
More than just banners
Over the years at Nagarro, I designed hundreds of marketing banners for campaigns, events, employer branding, and internal communications. While the output was important, the real challenge wasn't designing banners—it was managing the growing volume of requests while keeping everything visually consistent.
The Challenge
Growing requests, growing chaos
As the marketing team expanded, banner requests started coming from every direction.
We managed everything inside a single Figma file, creating a new page every year and simply placing our names above the banners we'd designed. It worked, but finding assets, reusing designs, and maintaining consistency became increasingly difficult.
Some designers even preferred Illustrator, which scattered assets even further and made collaboration harder.
The Opportunity
Figma Buzz opened a new possibility
When Figma introduced Buzz, I saw an opportunity to rethink our workflow rather than simply adopt another tool.
Instead of treating Buzz as another design app, I wanted it to become a bridge between designers and marketers.
My Initiative
Building a better system
I reorganized our entire banner workflow into a dedicated Figma library with structured files for:
Marketing campaigns
Email banners
Employer branding
Internal communications
Instead of one massive working file, every banner category had its own organized space where designers could easily create, edit, and export assets.
For Designers
A cleaner workspace with organized files, reusable assets, and easier collaboration.
This reduced duplicate work and encouraged designers to build upon existing ideas instead of starting from scratch.
For Marketing
created editable, brand-approved templates inside Figma Buzz so marketers could handle simple banner requests themselves.
They could:
Update copy
Replace imagery
Resize layouts
Export final assets
—all without waiting for a designer.
Enabling Adoption
Making the transition easy
Introducing a new workflow was just as important as building it.
I created a short internal tutorial that explained not only how Figma Buzz worked, but how to use it within Nagarro's branding system. I also helped designers who were unfamiliar with Figma transition from Illustrator and gathered feedback to refine the workflow over the following months.
Impact
A small change with a meaningful impact
The transition took a couple of months, but it gradually changed how our marketing team worked.
Marketing could produce simple banners independently.
Designers spent less time on repetitive production requests.
More time could be invested in campaign thinking and creative exploration.
Banner organization became far more scalable.
Visual consistency improved across marketing materials.
It wasn't a dramatic redesign project but it made our everyday workflow significantly smoother and allowed the design team to focus on higher-value creative work.
Sometimes the best design work isn't the banner itself, it's building a system that helps hundreds of banners stay consistent, scalable, and easy to create.