Branding across a global marketing ecosystem
At Nagarro, I worked across multiple internal and external brand initiatives, often balancing the established Nagarro visual language with the need for each initiative to have its own personality.
Role
Branding, Visual identity design
Every brand expression at Nagarro starts with a scribble
At Nagarro, the scribble is more than a graphic device—it is a guiding principle for how the brand communicates. Every visual expression begins with a constraint, an idea, or a message, and uses the scribble as the thread that connects it back to the Nagarro brand.
Power of words
A campaign about the power of language, tone and voice to create a more inclusive workplace.
The challenge was to communicate a sensitive subject without making the visuals feel overly serious or clinical. I used the scribble as the central visual language, allowing it to grow into organic forms and flowers. The evolving shapes became a metaphor for ideas taking root, opening up conversations and creating space for new perspectives.
re:factor
An internal cohort focused on learning new tools, workflows and methodologies.
I interpreted the idea of “re-factoring” as a continuous process of change—breaking away from an existing path and finding a new one. I translated the scribble into a constantly moving line, introducing sharp cuts and energetic forms to represent the momentum of learning and moving forward.
The result was a visual system built around a vibrant fast-paced, giving the internal programme an energetic identity while staying connected to Nagarro's brand language.
InCommon
An internal campaign designed to bring like-minded Nagarro employees together.
The idea was to visualise connection—not simply as people coming together, but as individual perspectives finding common ground. I used irregular shapes and scribbles to represent different people and personalities, allowing them to overlap and converge into a shared visual space.
The resulting composition creates a sense of connection and commonality while retaining the playful, expressive character of the Nagarro brand.
