End-to-End Brand & Platform Development
TestingPro was a brand and digital platform I helped build from the ground up — shaping both its strategic foundation and execution. I began by researching how to design for neurodivergent users, ensuring accessibility, clarity, and cognitive comfort were embedded into the brand and product experience from day one. This research informed the visual language, interaction patterns, and overall tone of the platform.
I developed moodboards to define a thoughtful and inclusive art direction, designed multiple logo explorations, and articulated the strategic reasoning behind the final identity — clearly connecting design decisions to brand positioning and audience needs. Beyond branding, I translated business requirements into a structured information architecture, wireframed a 6–8 page marketing website, designed the complete UI system, and built the platform end-to-end in Framer.
This project demonstrates my ability to move seamlessly from research and brand strategy to UX thinking and hands-on execution — delivering a cohesive, accessible, and scalable digital experience.
Role
Branding, Visual identity, UI design, Framer build
















